Meet the Leadership
The Team
Robert Woods / Founder
Brings 30 years of success in consumer goods, global sourcing, and supply chain oversight to the mix of outstanding talent at VBP. His senior executive roles with iconic global brands such as Nike, Converse, Adidas, and Northstar have honed their industry expertise with a proven record of success. Robert serves on advisory boards for several private organizations, including JEMS, an entity of the Pensole Footwear Design Academy.
Jim Stroesser / Co-Founder & CEO, Cali-Strong
VBP board member and executive advisor, an ultra-exclusive sports brand of apparel, footwear, and equipment have 37 years of global consumer branding experience in sports, fashion, and entertainment, with senior management positions at Nike, Quicksilver, Oakley, LA Gear, and other major consumer goods entities.
Core Members
Senior Brand Manager
Highly skilled Senior Product Developer & Manger with 10 years of experience in the footwear industry. He has a demonstrated history in Product Design & Direction, Sourcing, Packaging, and overall Product Line Direction.
Curtis Langford
Senior Designer and Developer
Senior Industrial Designer with over 20 years of experience designing and developing innovative footwear for global markets. Specializing in various categories, he brings a deep understanding of form, function, and market trends to every project. Through his career, he has collaborated closely with factories and development teams to bring innovative designs to life across Asia, Spain, and Mexico. Bridging creative vision with strategic execution and helps transform client ideas into compelling footwear solutions.
Hector Ramirez
